Marketing Artist L.L.C.

Corporate Communications Consulting by Andrew Tytla

Results for tag "iphone"

Coolest iPhone App

Here’s a great app from DishPointer, released in August:

Very surreal, this is the next generation satellite finder: Point your iPhone anywhere towards the sky and see all the satellites lined up, on the live video screen! At a glance, you’ll see where the satellite is and whether any trees or buildings are blocking the line of sight. Think of multi-lnb dishes and now you know where to place your dish best. Doing a site survey and setting up a dish is going to be a piece of cake with this app. This is a truly useful augmented reality app for the professional and diy enthusiast alike.

The app uses the gps, accelerometer, and the compass of the new iPhone 3GS. Just move the phone up and down and left and right and the satellite arc will follow the live video on the display. The compass has a bit of a lag though, so when doing quick sideways movements the satellite arc is trying to catch up but then settles to the correct position.

[youtube=http://www.youtube.com/watch?v=5AFtcgYRcu4]

If you’re in the satellite business, you know how valuable this can be. Available now — a steal at $20.

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Crunch


Interesting. CNET is reporting people will never buy computers without keyboards (iPhone, XBox, PS3, Kindle). And Silicon Alley Insider is judging the Crunchpad will fail:

The device has no local storage, and does not appear to have a slot for add-on storage like a SD card. That means you must have Internet access to do anything with it. That’s impractical in places like New York, where people spend a lot of time underground; on a plane; overseas; etc. An Apple tablet (or even a Kindle) has some functionality when it’s not connected to the Internet. The CrunchPad seems it will have none.

The device has no local apps, and only runs Web sites and Web apps. This, again, tethers you to an Internet connection for even the simplest function, like skimming an old email, reading an e-book, or looking at a to-do list. This also means that app performance will also depend on your Internet speed. While similarly priced netbooks are selling like hotcakes, they also include local storage and support for Windows apps, and we think netbook owners also spend at least some time using non-Web apps.

Apple’s marketing machine is stronger than CrunchPad’s. Most normal people are only going to buy one touchscreen tablet in the next year or two — if any. We assume Apple will find a way to make its offering seem sexier to a mass audience. For instance, syncing with iTunes so you have movies you can watch on a plane. Or reading an e-book in the subway. Plus, Apple will spend millions on its ad campaign. CrunchPad probably won’t have that option.

To be sure, there are definitely some cases where the CrunchPad would be adequate, such as goofing off on the Web from your living room couch, living on a wi-fi-blanketed college campus, etc. And if it’s really priced at $400, it’ll probably sell a bunch of units to curious Silicon Valley-types, coders and hackers, rich people, the geeks who also bought the XO educational laptop, etc.

An Apple “iPad” would be cool. With the iPhone, the concept of a touch keyboard has proven to be acceptable by many, and, I would argue, even sucked people in by its simplicity.

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