Results for category "business decisions"

In This Hand, The Palm Pre

Here’s another touch-screen alternative to Apple’s iPhone: the Palm Pre. Introduced at CES 2009 in Las Vegas. Engadget’s got it, as they always do at CES.

Many are hoping this is Palm’s comeback product in the market they once dominated, according to the Wall Street Journal:

The Palm Pre is built upon a new operating system, which is called the Palm webOS, that the company says will make it easier for developers to create applications for Palm devices.

“We think it is the first device that will automatically navigate the Web,” said Jon Rubinstein, Palm’s executive chairman, at the Consumer Electronics Show in Las Vegas Thursday.

The device is Palm’s latest attempt to make headway in the smart-phone market. Palm, based in Sunnyvale, Calif., was once a trendsetter in hand-held computers, and helped pioneer the smart-phone category earlier this decade with the Treo device, but it has since been squeezed by competition from Research in Motion Ltd.’s Blackberry and Apple Inc.’s iPhone. In mid-2007, private equity group Elevation Partners took a 25% stake in Palm and brought on board Mr. Rubinstein, formerly a top Apple executive, to try to bring back innovation at the company.

Amazing how quickly products rise and fall. In spite of Pogue’s panning of the Blackberry Storm, fans remain in favor. Days for its introduction, Verizon was predicting strong sales, although Engadget was reporting software failure.

You know, the more I think about it, the more I need to get an iPhone.

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The Finger

I get annoyed when I see a poorly-designed roadside billboard. If drivers can’t read or get the message, what good is it? My favorite trick is printing the artwork very small, as in the height of a business card (two inches). If you can read it that size, from three feet away, that’s good artwork. Doesn’t work like print, kids. Same as online works differently than TV.

Driving westbound on Interstate 78 near Bethlehem, PA (yeah, I was there for Christmas), I was intrigued by the “finger” billboard pictured above. Definitely caught my eye from a mile away. Getting closer, I saw the “She’s Tired of Waiting” headline. it was for Robbins Diamonds in Allentown. Brilliant! I almost backed up to take a picture, but we were late for dinner. I did recall buying our engagement ring at their 8th & Walnut location in Philly in 1992.

Gordon Robbins was kind enough to send me a copy of the creative. Excellent use of outdoor advertising! Hope it’s working for them.

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