Author: Andy Tytla

Published: 237 articles

Periodic Table of Typefaces

What’s your favorite typeface?

I’d ask that question when interviewing prospective employees. The correct answer is any typeface that’s not one included in Microsoft Word. My reasoning was if you had an opinion about typefaces, then you must be capable of getting into the details; you saw personality and character in certain fonts. Or you worked with somebody who was just crazy about typography and their opinions rubbed off on you. Good enough for me.

Oh, yeah. I threw people for a loop with that question.

Years ago, when we did things with pencils, boards and rubber cement, we all had our favorites and typeface opinions. Our layout man, George di Girolamo, liked Mistral. I’ve always liked Baskerville and Helvetica.

Naturally, I was fascinated to come across this Periodic Table of Typefaces (click here for the large size; you’ll want to print it big).

The Periodic Table of Typefaces is obviously in the style of all the thousands of over-sized Periodic Table of Elements posters hanging in schools and homes around the world.  This particular table lists 100 of the most popular, influential and notorious typefaces today.

As with traditional periodic tables, this table presents the subject matter grouped categorically.  The Table of Typefaces groups by families and classes of typefaces:  sans-serif, serif, script, blackletter, glyphic, display, grotesque, realist, didone, garalde, geometric, humanist, slab-serif and mixed.

Each cell of the table lists the typeface and a one or two character “symbol” (made up by me simply based on logic), the designer, year designed and a ranking of 1 through 100.

Ranking was determined by statistically sorting and combining lists and opinions from the the sites listed below.  The final overall ranking was achieved depending on how many lists the particular typeface was presented on and it’s ranking on the lists (if the particular source list used a ranking system; some did not, in which case just the typeface’s presence on the list boosted it’s overall score.)  After averaging the typefaces appearances and rankings a composite score was given and the list was sorted on a spreadsheet then finally given an overall score of 1 through 100 based on its final resting position.

Unfortunately, the typefaces could not be sorted exactly numerically on the table while at the same time keeping them in groups of families and classes.  It had to be one or the other.  Of course it COULD have been done but I would have had to seriously sacrifice aesthetics of the overall design (i.e. it wouldn’t have come out looking AT ALL like a traditional periodic table.)  However, upon close inspection, you find that at least the typefaces are ordered within their family/class groupings.

My wife is a chemist, so this will go well with our periodic table refrigerator magnet.

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Location-based Social Networking

What’s getting real  attention at SXSW 2009? Foursquare — this year’s breakout mobile app. TechCrunch, via WaPo:

Before this year’s SXSW event kicked off, a number of bloggers suggested that this year’s breakout hit might be foursquare, a new location-based social application with a gaming twist that was created by the guys behind the now-defunct Dodgeball service. As the ‘interactive’ section of the festival winds down, I think it’s safe to say that foursquare was not the must-have app of SXSW the way Twitter was two years ago. But it had a strong showing, and once I actually figured out which of my friends were using the service (which is more difficult than it sounds), I found foursquare to be an indispensable app during my time here.

foursquare’s primary function is to help you figure out where your friends are. Users frequently ‘check-in’ with the app to update their current location, which is then broadcast to their friends. At this point the service primarily operates from its recently-released iPhone application, though users can also check-in from the foursquare website .

More detail, via Mashable:

Foursquare is essentially a re-envisioning of Dodgeball, Twitter’s precursor and a cult phenomenon until GoogleG left it for dead, and actually hails from one of the guys that worked to build that app. Foursquare, which offers an iPhone app or mobile browser experience, works by letting you tell the app where you are and then lets your friends know where to find you. All you need to do is check-in via SMS (text to 50500) or mobile app.

Using the Foursquare iPhone app, you can automatically check-in and post shouts based on where you are and what you’re doing. You can also find your friends, search venues, earn badges, and add friends.

Since you can add your favorite Twitter friends and auto-post your checkins to Twitter, Foursquare provides a convenient way to connect your Twitter network with your every on-the move activity. You can even allow Foursquare to send your friends DMs when you check-in.

Foursquare is also a game, so each check-in earns you points, with interesting check-ins earning you badges (awards), and the more you check-in the more Foursquare features you can unlock.

We really like Foursquare’s fresh approach to location-based social networking, and definitely hope to see them have more staying power than their Dodgeball predecessor.

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